Why a new brand
It’s very important to us that C2UExpo is a movement that featurescommunity and academics in equal numbers and as partners. This conference will be friendly, engaging and inviting and we wanted our brand to reflect these qualities. Our sessions won’t be traditional and formal, so why would our visual brand be?
We worked with SFU’s in-house creative team to achieve a look and feel. The goal was to have visuals that feel friendly and invite the viewer to engage and connect with the content. You’ll notice it across our web, email, print and social communications channels.
Here are some examples of our new visual identity online.
In many instances, campuses and communities
can often be thought of as separate clusters. C2UExpo 2017 has founded the
Ambassador Program to bridge this gap by allowing communities participate and
build employable skills in a reputable campus setting which the conference
takes place at. Obtaining rigorous training, Ambassadors will have the
opportunity to build capacity, and create an impactful difference both at, and
outside the C2UExpo 2017 conference.
With C2UExpo 2017 beginning in a couple short days, we can’t wait to delve right into some of the themes each of our Gatherings will be addressing.
Let’s see what Trail Blazer– David J. Phipps , Executive Director, Research & Innovation Services at York University had to say about the following questions!
Because we had such a great turn out of presentation proposals for the #C2UExpo 2017 , I’m happy to say there are a lot of concurrent sessions you can choose from this year! Here are a few sessions that have been the most popular so far, so you definitely don’t want to miss out signing up for them.